Top 10 Experiences Worth Exploring during MWC in Barcelona!

Hola a todos! MWC in Barcelona is almost here! We always get asked what to do in this magnificent city during this time of the year. To help all the mobile developers and marketers traveling to MWC, our Barcelona team has put together this list of the top ten experiences that everyone should check out:…

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China Rising Part 2 – Cracking the Chinese Mobile Gaming Market

Last year, Chartboost was very excited to open up our brand new office in Beijing, China. Although we’ve worked with Chinese mobile app developers and advertiser for years we decided to invest even further in this ever-growing Chinese mobile gaming market. While this is not our first celebration of the Chinese New Year, this year…

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Our Top 5 Blog Posts of 2018 … Happy reading!

Top Blog Posts of 2018

Hey folks, In case you missed our countdown of our top 5 blog posts on Twitter, here they are again including a quick summary of each post: #1 – Chartboost Creative Studio Increases Conversions by 60% – [Link] We want to arm our advertisers with battle-tested creatives to achieve their campaign objectives. That’s why we…

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Publisher Scorecard: MegaRama

Publisher Scorecard

We are continuing our Developer ❤️! Check out our latest Publisher Scorecard featuring mobile game developer MegaRama below. MegaRama is a small Israel-based developer with a remote team around the world. They have been working with Chartboost since 2015 for their in-app monetization and user acquisition strategy. You can download the PDF of the MegaRama scorecard…

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Our 2019 Predictions For Mobile Marketers & Developers

2019 Predictions

Programmatic bidding and huge growth among hyper game developers made 2018 a banner year for mobile. The question is: will 2019 be as significant? In our view, 2019 will also be pivotal. Programmatic is taking hold in the form of unified auctions, a revolution that could finally do away with waterfall mediation. Brands, which prefer…

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Mobile Advertising Before And After 2018

Mobile Advertising

This is the latest Forbes article from Chartboost co-founder Maria Alegre originally published here. This year, the App Store turned 10 years old. I’m fortunate to have witnessed the challenges and opportunities of this vibrant ecosystem throughout all these years, first as part of a mobile game studio (Tapulous, acquired by Disney) and then as…

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That’s a Wrap! A Look Back at our 2018 Milestones.

Recap

It’s that time of the year again— a time to reflect on and be proud of everything we’ve achieved in the past 12 months. What a year 2018 has been! In retrospect, there are two themes that summarize 2018: the reinforced support to our developer community and the transition to programmatic. Two new offices to…

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Questions to Ask when Evaluating A Unified Auction Solution

In-App Unified Auctions

Welcome back to part three in our blog series on Header Bidding and In-App Unified Auctions! In case you missed part one and two, here are the respective links – Part 1 | Part 2. In our previous blog post, we shared how in-app unified auctions are beneficial for both app developers and advertisers. In…

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Benefits of Unified Auctions for Publishers and Advertisers

Unified Auctions Part 2

Welcome back to part two in our blog series on Header Bidding and In-App Unified Auctions! In our first blog post, we introduced the concept of header bidding and its evolution from the web to unified auctions in the mobile app world. In this blog post, we’ll go over the benefits of in-app unified auctions…

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