Programmatic advertising takes over
If you have been following our blog over the last few weeks, you’ve probably noticed we’re very passionate (and bullish) about mobile programmatic advertising (see this post, this post, and this post).
But don’t take our word for it … CMO.com compiled some mind blowing stats about programmatic advertising late last year. Among these stats, this one stood out the most (we are a little biased here):
Nearly 80% of mobile display ads in the U.S. are purchased programmatically, which will increase to around 85% by 2019 (source: digiday)
Although mobile web is still dominating mobile programmatic, eMarketer sees a strong shift happening to in-app mobile programmatic advertising:
In 2017, in-app mobile ad spend reached $45.3 billion, up $11 billion from last year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 percent of all U.S. media dollars spent on mobile.
Industry leaders across both the mobile and AdTech spaces are echoing the importance of programmatic. Especially when it comes to automating media buys where consumers are spending the most time engaging with content (which happens to be in mobile apps). Don’t just take our word for it, hear it directly from the experts!
Hear it from thought leaders and practitioners in programmatic
On April 9th, join us for the inaugural Mobile Programmatically “MoPro” event in San Francisco. We’re bringing together the brightest minds in programmatic advertising as well as innovative brands using programmatic advertising today. Register for the upcoming MoPro event to get the latest insights from top businesses like LiveRamp, TUNE, Oath, Instacart and more! Check out the agenda below:
Come enjoy a drink on us and get educated on how to take advantage of the rapid growth in the mobile programmatic ecosystem. Register for this exciting event today!