How DoubleU Games Doubled Down to Increase ROI by 50%

DoubleU Games

As the self-described ?enfant terrible of the global games market,? Korea-based studio DoubleU Games hit the jackpot in the app store with casino titles such as Old 80?s Slots and DoubleU Bingo (available for iOS and Android), solidifying DoubleU?s presence in the international gaming landscape. DoubleU?s loyal audience of global players presented a unique challenge […]

Join Chartboost at PGConnects Helsinki

Europe?s biggest mobile games business conference is at Helsinki this week, and Chartboost is excited to contribute a couple of fascinating speakers to the PGConnects lineup! Who: Johan Lofstrom, Head of Chartboost Europe Team What: The Good, the Bad, and the Ugly of In-Game Monetization. Once upon a time, in-game monetization was simple: you put […]

Product Madness Increasing Conversions by 70% with Playable Ads

Product Madness launched in 2007 by two founders who defined themselves by the love of gaming. While they started with a focus on casual games, the team placed a bet to become the world?s leading publisher of social casino games ? and it paid off. Casino game company Aristocrat acquired Product Madness in 2012 to […]

Jumping 500% in Conversions with Playable Ads

Berlin-based Wooga is known for casual mobile games with hits like Jelly Splash, Pearl?s Peril, and Bubble Island. Founded in 2009, Wooga?s team covers the world across 40 different countries making it a truly global company. To maintain the growth of their global free-to-play games, Wooga stays on top of the latest user acquisition strategies. […]