2020 has come to an end. What a year! It’s been a year we will never forget. The global pandemic has shaken up our society, changing the way we live and work. We’ve been forced to adapt, to work from home, to be efficient doing business remotely. We hope you and your families are well and healthy.
While navigating the uncertainties of this year, one clear goal has inspired us: the mission of helping all of you build a stronger business.
On the monetization side, this has been the year of Helium, our in-app bidding platform. We are thankful for all our publishers who have trusted our tech and have come onboard of Helium to power their monetization. We also want to acknowledge our demand partners (many of which were part of our most recent expansion), who have found in our platform a true and fair unified auction to access the most valuable audiences.
On the advertising side, we’ve been honored to grow our DSP capabilities with many of you. We’ve seen incredible scale and success with many advertisers this year including Wooga, Murka, and Awem to name a few. The pandemic has changed mobile user behaviors, fostering more in-app activity. We’ve been forced to develop new models to continue providing you with the highest returns on ad spend. As you know, we are also all-hands on deck preparing for the arrival of the iOS privacy changes; and are planning on making available effective programmatic buying solutions when the IDFA won’t be accessible.
Last but not least, we’re thrilled to have expanded our leadership team with two new key members: Maggie Mesa as our SVP Global Supply & Partnerships, and Doug Loyer as our VP of Engineering for the DSP.
We miss not seeing you in person, at the industry conferences or at our appreciation events. But we are committed to keep using all the available channels to stay close and keep growing our partnerships into 2021, until we’ll be able to meet in person again.
We hope you can get some rest and spend quality time with your beloved ones in this holiday season.
From our home to yours, Happy Holidays and all the best in 2021.