Helium In-App Bidding – Increase Revenue With More Demand Than Ever

Helium in-app bidding

Programmatic advertising and in-app bidding is now the leading technology of monetization for mobile app developers. Facebook Audience Network announced last week that they are on track to have 50% of revenue transacted through bidding before the end of 2020. However, more improvements in transparency and tools are needed to fully capture the opportunity of […]