2020, A Year We Will Never Forget

2020 has come to an end. What a year! It’s been a year we will never forget. The global pandemic has shaken up our society, changing the way we live and work. We’ve been forced to adapt, to work from home, to be efficient doing business remotely. We hope you and your families are well […]

Rovio, SciPlay and Zynga on IDFA and Adapting UA for a Thriving 2021

With 2020 finally — mercifully — drawing to a close, Chartboost assembled a panel of industry experts for a virtual webinar, forecasting what’s ahead in 2021. Besides the pandemic, which has had both negative and positive effects on mobile gaming, 2020 also opened up controversy centered around Privacy, as Apple prepared to clamp down on […]

Awem Games exceeds ROAS target by 76% on the Chartboost platform

Awem

Awem Games is a casual game developer of match-3 puzzle titles like Cradle of Empires, a hit with over 17 million downloads. Its users are mostly female and over 35 years old. Awem Games was founded in 2002 in Mogilev, Belarus, and today has more than 160 employees. Challenges Unlike some competitors’ match-3 games, Awem’s […]

Hyper-Casual Game Design and Monetization by Christian Calderon, Gamejam

Christian Calderon Gamejam

Christian Calderon is one of the best known names in hyper-casual game development. After holding leadership positions at Dots, Kixeye and Ketchapp, in late 2018 he co-founded Gamejam in Vietnam. Along the way, Calderon has helped prove that hyper-casual is here to stay. Today, these minimalistic games dominate the top download charts. Chartboost has also […]