5 Vital Tips to Boost Performance When Using a DSP

Programmatic advertising has become a juggernaut. It accounts for over 80 percent of online ad spending. Mobile programmatic advertising is responsible for a whopping 75.6 percent of all programmatic advertising. More advertisers than ever are aware of this rapid growth, leading to the number of programmatic advertisers to double over the last year.  One of […]

Helium SDK 2.9.0 brings greater targeting flexibility

We are excited to announce Helium SDK 2.9.0, released on April 21, 2022, with a new feature, Keywords Targeting. Keywords are essentially key-value pairs that enable real-time targeting on waterfall line items. Helium offers publishers flexibility and full control of user targeting and waterfall setup to maximize ad revenue. Publishers can target their line items […]