Casual Game Monetization Best Practices

Unlike mid-core or hardcore games, casual games consist of shorter sessions, which present more opportunities for users to exit. However, the key to monetizing casual games is to keep users in your game.  So how do you achieve that?  The key is to target as many users as possible and keep them engaged. Here are […]

 2022 Casual Game Market Trends and Observations

Casual games run the gamut. They can be broken down into a myriad of categories including puzzle, simulation, arcade, hypercasual, and lifestyle. Each category contains its own subgenres as well. For example, puzzle — the most popular category over the last two years — includes word, merge, match-3, bubble shooter, trivia, hidden objects, and more. […]