Access Google bidding demand on Helium

To increase app revenue and access more competitively priced inventory, developers and advertisers are transitioning to real-time-bidding (RTB) to gain efficiencies in the programmatic ad buying process. Advertisers who use Google Ads or Display & Video 360 can now access app inventory on third-party RTB platforms such as Helium by Chartboost, with confidence that the […]

Casual Game Advertiser Captures High-Quality Users on the Amazon Platform

About Big Cake Apps is an international mobile casual game developer and publisher with more than 100 employees. Since 2010, it has accumulated more than 150 million app downloads and the love of players around the world. Its ethos is based on self-development and publishing to create superior casual game experiences. Challenges Big Cake App […]