Access Google bidding demand on Helium

To increase app revenue and access more competitively priced inventory, developers and advertisers are transitioning to real-time-bidding (RTB) to gain efficiencies in the programmatic ad buying process. Advertisers who use Google Ads or Display & Video 360 can now access app inventory on third-party RTB platforms such as Helium by Chartboost, with confidence that the […]