The beginner’s guide to ad mediation platforms for mobile games

Adtech can make a newcomer’s head spin. Mobile advertising — with its endless array of technical terms, jargon, and acronyms — could merit Dramamine. How does one even begin to understand this world when technologies are often marketed without any explanation of what they actually do? Don’t worry, we got you. Let’s start at the […]

Are unified auctions right for your monetization strategy? 

Choosing marketing automation is like walking down the drinks aisle at the supermarket. Experienced marketers know that while every ad network and DSP promises automation, the flavors can vary wildly — less “Coke or Pepsi?” more “Coke Cherry, Vanilla, Cherry-Vanilla, Orange, or Dreamworld?” (Dreamworld is for those who have ever wondered how “the surreal, the imaginary, […]