Rollic Boosts Banner Revenue 46% Using Tech That “Dominates”

Rollic is one of the largest hyper-casual game developers and publishers in the world. To date, the Zynga subsidiary has amassed 2 billion downloads across its diverse portfolio of free-to-play hyper-casual games for iOS and Android. The company is committed to producing massively appealing global titles while building a thriving developer ecosystem in the gaming […]

Playable ads: The ad format of choice for user engagement

Imagine you have access to a great price on a premium vacuum cleaner, and you’d like to share it with your customers. There’s only one problem: you run a diner and your customers come for grilled cheese, not housekeeping. That’s when it sinks in: relevance rules engagement. Engagement sounds difficult, but the principle is quite […]