Level Up Your Campaigns with the Flexbid API
We released Flexbid on Chartboost?s dashboard a few months ago and many of our advertisers using it have achieved greater success across their UA campaigns. Flexbid enables advertisers to execute granular bidding strategies across the Chartboost network by setting multiplier values based on key bid dimensions including by; publisher, country, OS and devices.? For advertisers […]
4 Reasons Why Advertisers Should Try Flexbid
Last month we announced the launch of our new Flexbid Tool on Chartboost Dashboard. In this blog post we are deep diving into who and why advertisers should try Flexbid. Who should try Flexbid? Any advertiser can start using Flexbid on Chartboost dashboard today, but here are two specific user cases in which Flexbid can […]
ICYMI: 2019 Monetization Trends and Tips You Can?t Ignore
Last month, we hosted a publisher event in Beijing together with MoPub to share 2019 monetization trends and best-practices. The event was held at Hotel Eclat in the center of Beijing and it was a full-house, gathering more than 100 mobile app developers from China. In case you missed it, here are some of the […]
5 Tips to Boost Your Ad Monetization This Summer
The summer is here (in the northern hemisphere). Temperatures are rising and kids are out of school. The long days, the free time and the vacation trips create the perfect environment for the traffic of your mobile game to surge. At Chartboost we are in a mission of empowering every mobile app developer to build […]
How to Setup a Flexbid Campaign on Chartboost Dashboard
Early June, we announced the launch of Flexbid tool on Chartboost dashboard. Flexbid is a self-service tool for in-app advertisers to reach more users with improved performance and control. When setting up a Flexbid campaign you’ll be able to add multiplier values on key bid dimensions; bid by publisher, country, device, OS, and even more […]
Increase Revenue With Multiple-Line Items In Your Waterfall
The mediated ad-network waterfall has been the mainstay of in-app monetization for quite some time now. While it must be acknowledged that the industry is beginning to shift towards real-time, programmatic auctioning of ads, the waterfall is still the dominant infrastructure in place that developers depend upon to monetize their users. ?As such, it is […]
5 Mobile Gaming News at GDC 2019 We?re Excited About!
As GDC arrives there is always big suspense! What new games or new solutions will be announced? All the companies in the industry make sure to align their key announcements around GDC. This year, the convention hit a record attendance of 29,000 industry professionals according to gamesindustry.biz! Here comes a quick recap of some of […]
Top 10 things-to-do when in San Francisco for GDC!
It?s time for one of our favorite part of the year, GDC (Game Developers Conference)! Your agenda is probably jam-packed with parties and meetings. Nonetheless, we?d love to share our top 10 experiences in one of our favorite cities, San Francisco, which is also where the Chartboost HQ is! Experience everything from our favorite scenic […]
China Rising Part 2 – Cracking the Chinese Mobile Gaming Market
Last year, Chartboost was very excited to open up our brand new office in Beijing, China. Although we?ve worked with Chinese mobile app developers and advertiser for years we decided to invest even further in this ever-growing Chinese mobile gaming market. While this is not our first celebration of the Chinese New Year, this year […]
Our Top 5 Blog Posts of 2018 … Happy reading!
Hey folks, In case you missed our countdown of our top 5 blog posts on Twitter, here they are again including a quick summary of each post: #1 – Chartboost Creative Studio Increases Conversions by 60% – [Link] We want to arm our advertisers with battle-tested creatives to achieve their campaign objectives. That?s why we […]
Publisher Scorecard: MegaRama
We are continuing our Developer???! Check out our latest Publisher Scorecard featuring mobile game developer MegaRama below. MegaRama is a small Israel-based developer with a remote team around the world. They have been working with Chartboost since 2015 for their in-app monetization and user acquisition strategy. You can download the PDF of the MegaRama scorecard […]
Our 2019 Predictions For Mobile Marketers & Developers
Programmatic bidding and huge growth among hyper game developers made 2018 a banner year for mobile. The question is: will 2019 be as significant? In our view, 2019 will also be pivotal. Programmatic is taking hold in the form of unified auctions, a revolution that could finally do away with waterfall mediation. Brands, which prefer […]
