Posts by Johannes Lang

Vertical Video Is a Growing Force in Mobile Ads

Vertical Video vs Horizontal Video

Vertical is the natural orientation for smartphones Vertical is the natural orientation for smartphones. Users hold their phones vertically 98 percent of the time, according to one study. Despite all this, horizontal ad videos are still common. Why? Games are often horizontal: last year, Chartboost found that about 43 percent of games in our network…

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On a Budget? 4 Tips for Successful App Promo Videos

Video previews have become indispensable in mobile. On the app stores, the video is now front and center. Online marketing is now done through short video clips. And ads, too, perform best in video formats. But not all indies know the fundamentals of video production. The required budget is often a shock: even “cheap” video…

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How Mobile Games Like Fortnite Survive On Selling Visuals

For games like Fortnite, looks are everything; the only in-app purchases in the game are cosmetic items. Yet Fortnite Mobile still earned $92 million within three months of release, crushing the common wisdom that cosmetics don’t work in mobile — but pay-to-win does. Is a change taking place in mobile gaming, or is Fortnite an…

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4 Tips for Better Mobile Video Ads

Video has become king in mobile advertising. This year, marketers will spend 49% more on mobile video. Gamers, habituated to rewarded video, now voluntarily choose to watch ads when given the chance. So, advertising your game or app is best done with a video. However, video ads have one drawback: they’re more expensive to produce,…

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The Best Places to Show Ads in Your Mobile Game

As a publisher, you rely on your players to engage with high-quality mobile ads within your game. Chartboost works with the world’s top advertisers who are eager to show their premium ads to your players. Since publishers on the Chartboost network have full control over where and how ads appear in their mobile games, a…

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How Hit Mobile Games Are Rethinking Ads

The biggest, most profitable game companies are adding ads to their games again. Back in 2013, King removed ads from its mobile titles; last December, they reversed that move. Supercell, which didn’t use ads again after their first game in 2012, is now testing ads in Brawl Stars. The reason is simple: ads have changed…

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Making Better Video & Playable Mobile Ads

Remember when a mobile ad was nothing more than a still picture that sat dully on your phone? We’ve come a long way! If you’re advertising on the Chartboost network and reaching our audience of over 900 million monthly users, you probably want to deliver mobile ads that immediately captivate audiences and make them rush…

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How Resolution & Limbic Tackle Mobile Virtual Reality

When mobile virtual reality first appeared in the form of Google Cardboard in 2014, the gaming world was already afire with speculation on how VR — or augmented reality (AR), a similar technology — could take over. The Oculus Rift had the backing of Facebook and a partnership with Samsung, and by all appearances, a…

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Which In-App Ad Format Works Best?

As we’ve seen in previous blogs, mobile gaming is a highly engaging field that absorbs a large portion of user time on smartphones. That level of engagement, focus, and interactivity requires marketers to think differently about their advertising formats and how to connect with in-game audiences. Rather than arbitrarily using ineffective ad formats across the…

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Chartboost Creative Studio Increases Conversions by 60%

You manage tens to hundreds of campaigns a month — poring over spreadsheets, analyzing traffic quality, allocating budgets, and adjusting audience segments. Too often, marketers leave the creative process for the end or don’t have the resources to rotate ads, optimize messaging, and test different ad formats. Eventually, creatives saturate and campaign engagement starts to…

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