Chartboost Grew Music App Radio Javan’s Earnings by 45%
Radio Javan is a music streaming service launched in 2004. Based in Washington, D.C., with a nimble team of 15, the app has found an international audience, with millions of downloads and over 600,000 daily active users. More than half of the app’s users are female between 18-34 years old. Key markets for the app […]
50% of CookApps’ Ad Revenue on Amazon is from Chartboost
CookApps is a leading social gaming studio based in Seongnam, a city near Seoul, South Korea. The 150-person company is behind the popular games Candy Blast, Cookie Crush Classic, and Jungle Gem Blast. CookApps strategy on Amazon Appstore For developers focused on users in North America and who are already launching apps on Google Play, […]
The Impact of iOS 14 and Non-IDFA Traffic on In-App Bidding
With Apple’s privacy changes coming any day, mobile app developers need to test new ad monetization strategies to sustain their advertising revenue on iOS. For those of you who haven’t tried in-app bidding solutions yet, now is the time. Enabling a unified auction of your iOS inventory will allow demand partners to bid in real-time […]
Limit Ad Tracking (LAT) and its future after iOS 14.5
LAT, which stands for Limit Ad Tracking, has been in the spotlight since Apple announced the privacy changes coming to iOS 14. In this post, we’ll unfold LAT and why it matters when IDFA (Identifier for Advertisers) isn’t available anymore. We will also be sharing some important insights based on Chartboost data. From LAT to […]
Accelerating Into 2021! — A Letter From Our New CEO, Rich Izzo
As we accelerate into 2021 with significant transformation in our ad-tech industry, including both M&A activity and the advent of Apple’s ATT via iOS 14.5, I wanted to send a note expressing both gratitude and excitement. I first wanted to extend thanks and appreciation to Sean Fannan and Maria Alegre, and the rest of the […]
Enhancing Contextual Advertising on SKAdNetwork
Since Apple’s announcement last summer, we’ve been all hands on deck developing solutions to ensure optimal ad monetization for our app developers. First and foremost, we released the Chartboost iOS SDK 8.3+ in September that supports iOS 14 and SKAdNetwork. From this iOS SDK version and on, we collect additional contextual data like device settings […]
Preparing for iOS 14 – Publisher’s Checklist
With Apple’s privacy changes around the corner, now is a critical moment for publishers to start preparing and take action to keep ad monetization strong. 1. Update to the latest Chartboost iOS SDK 8.4+ and SKAdNetwork IDs in your info.plist. Publishers must ensure info.plist is updated with the latest SKAdNetwork IDs (in lowercase) every time […]
Helium In-App Bidding – Ways to Maximize CPM & Ad Revenue
Recently, we announced a significant expansion and improvement of Helium In-App Bidding, where mobile app developers can now access new demand partners through a hybrid setup. Beyond adding new demand partners, we’re excited to share several new features in Helium that will help mobile app developers maximize ad revenue including A/B testing, Flat CPM Line […]
Rovio, SciPlay and Zynga on IDFA and Adapting UA for a Thriving 2021
With 2020 finally — mercifully — drawing to a close, Chartboost assembled a panel of industry experts for a virtual webinar, forecasting what’s ahead in 2021. Besides the pandemic, which has had both negative and positive effects on mobile gaming, 2020 also opened up controversy centered around Privacy, as Apple prepared to clamp down on […]
Awem Games exceeds ROAS target by 76% on the Chartboost platform
Awem Games is a casual game developer of match-3 puzzle titles like Cradle of Empires, a hit with over 17 million downloads. Its users are mostly female and over 35 years old. Awem Games was founded in 2002 in Mogilev, Belarus, and today has more than 160 employees. Challenges Unlike some competitors’ match-3 games, Awem’s […]
Hyper-Casual Game Design and Monetization by Christian Calderon, Gamejam
Christian Calderon is one of the best known names in hyper-casual game development. After holding leadership positions at Dots, Kixeye and Ketchapp, in late 2018 he co-founded Gamejam in Vietnam. Along the way, Calderon has helped prove that hyper-casual is here to stay. Today, these minimalistic games dominate the top download charts. Chartboost has also […]
Murka achieves 125% ROAS boost with Chartboost DSP
Murka is a rapidly growing developer of social casino titles. With headquarter in Cyprus, the company has grown to 500 employees with five offices worldwide. Murka is reaching five million monthly active users with their game portfolio, where some of their best-known games include Scatter Slots, Slots Era, and Infinity Slots. Challenges As a highly […]
