5 Vital Tips to Boost Performance When Using a DSP

Programmatic advertising has become a juggernaut. It accounts for over 80 percent of online ad spending. Mobile programmatic advertising is responsible for a whopping 75.6 percent of all programmatic advertising. More advertisers than ever are aware of this rapid growth, leading to the number of programmatic advertisers to double over the last year.  One of […]

ZPLAY Boosts Ad Spend by 122% on Amazon with Chartboost DSP

ZPLAY is a global leading mobile casual game developer and publisher with a mission of creating “pop” games. Founded in 2010, the company has cooperated with developers & studios from more than 20 countries. Many of its casual games, such as Stone Miner, have also won high profile feature slots on App Store and Google […]

4 Must-Know User Acquisition Practices for Mobile Games

Mobile gaming has kept up a strong momentum as it comes out of its pandemic surge. In 2021, mobile game consumer spending grew by $15.49 billion, reaching a total value of $116 billion, while downloads grew to 83 billion, according to data.ai. In our high growth mobile ecosystem, a critical component to ensuring success for […]

Chartboost Grew FishingNet’s Ad Earnings by 70%

FishingNet is a leading developer of non-gaming apps. With 20 million downloads and 2 million daily active users concentrated in the USA, Brazil and Canada, FishingNet’s most popular offerings include Hidden Eye – intruder selfie, Calculator photo vault and Calculator – hide photo. Challenges Fill rates and revenue were the priority for FishingNet, particularly in […]

Chartboost exceeds Forever9’s ROAS goal by 102%

Forever9 is an innovative casual social game studio based in Shenzhen, China. Its top title, Holdem or Foldem, ranked as the number one card game in the US on Google Play, and among the top three casino games in the US on iOS, as of June 2021. Challenges: Programmatic buying solutions had caught Forever9’s attention: […]