The 2022 casino games market: Monetization trends and best practices

The casino genre is a major earner in the mobile gaming market. Since the beginning of the pandemic, casino games have experienced a leap in growth with total revenue expected to reach $8.7 billion by 2026. It comes as no surprise, then, that a few new faces have surfaced in the market. With shifting consumer […]

Casual Game Advertiser Captures High-Quality Users on the Amazon Platform

About Big Cake Apps is an international mobile casual game developer and publisher with more than 100 employees. Since 2010, it has accumulated more than 150 million app downloads and the love of players around the world. Its ethos is based on self-development and publishing to create superior casual game experiences. Challenges Big Cake App […]

Casual Game Monetization Best Practices

Unlike mid-core or hardcore games, casual games consist of shorter sessions, which present more opportunities for users to exit. However, the key to monetizing casual games is to keep users in your game.  So how do you achieve that?  The key is to target as many users as possible and keep them engaged. Here are […]

 2022 Casual Game Market Trends and Observations

Casual games run the gamut. They can be broken down into a myriad of categories including puzzle, simulation, arcade, hypercasual, and lifestyle. Each category contains its own subgenres as well. For example, puzzle — the most popular category over the last two years — includes word, merge, match-3, bubble shooter, trivia, hidden objects, and more. […]

5 Vital Tips to Boost Performance When Using a DSP

Programmatic advertising has become a juggernaut. It accounts for over 80 percent of online ad spending. Mobile programmatic advertising is responsible for a whopping 75.6 percent of all programmatic advertising. More advertisers than ever are aware of this rapid growth, leading to the number of programmatic advertisers to double over the last year.  One of […]

ZPLAY Boosts Ad Spend by 122% on Amazon with Chartboost DSP

ZPLAY is a global leading mobile casual game developer and publisher with a mission of creating “pop” games. Founded in 2010, the company has cooperated with developers & studios from more than 20 countries. Many of its casual games, such as Stone Miner, have also won high profile feature slots on App Store and Google […]

4 Must-Know User Acquisition Practices for Mobile Games

Mobile gaming has kept up strong momentum out of its pandemic surge. In 2021, mobile game consumer spending grew by $15.5 billion, reaching total value of $116 billion. Meanwhile downloads grew to 83 billion, according to In this high-growth mobile ecosystem, a critical component to ensuring advertiser successis to find, define, and measure the […]

Chartboost Grew FishingNet’s Ad Earnings by 70%

FishingNet is a leading developer of non-gaming apps. With 20 million downloads and 2 million daily active users concentrated in the USA, Brazil and Canada, FishingNet’s most popular offerings include Hidden Eye – intruder selfie, Calculator photo vault and Calculator – hide photo. Challenges Fill rates and revenue were the priority for FishingNet, particularly in […]

Chartboost exceeds Forever9’s ROAS goal by 102%

Forever9 is an innovative casual social game studio based in Shenzhen, China. Its top title, Holdem or Foldem, ranked as the number one card game in the US on Google Play, and among the top three casino games in the US on iOS, as of June 2021. Challenges: Programmatic buying solutions had caught Forever9’s attention: […]