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How to Confidently Engage Mobile Consumers at Scale

The digital advertising space has evolved at a rapid pace, much of which can be attributed to two main factors — mobile-dominated digital media consumption in apps, and major technological advances in automated media buying. Every month at Chartboost, we reach over 900 million unique mobile users worldwide, allowing marketers to create valuable connections with…

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How to Use A/B Testing to Increase Tap-to-Install Rate

Just a few adequate keywords and overall quality of the user experience could get your application to the top not so long ago. Alas, this approach will do you no good today. The saturation of the apps market encourages mobile publishers all over the world to find new methods and tactics for the enhancement of…

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4 Reasons Why You Should Be Using Mobile Retargeting Ads

Churn is just as inevitable as death and taxes. Whether users play for a month or a year, whether they’re an occasional dabbler or your biggest spender, every player will someday churn out of your game. Often, the best way to bring back these players is a technique called “retargeting”. Retargeting works by showing ads…

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Why the Mobile Interstitial Ad is Here to Stay in 2017

As 2017 begins, mobile market leaders are adding even more strategic focus to high quality user acquistion and how to target their budgets to the highest long-term ROI. While this might seems like a challenge for indie developers just getting started, there are a few key tactics that can help any mobile game developers make…

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