Insights & Best Practices
How to Navigate Publisher-Developer Relationships
Historically, big companies have taken over every niche in the video game market, once that market has had time to mature. But smartphone gaming is 10 years old, and indies are still topping the download charts. Most of these indies operate on a similar small business model: simple, ad-based casual games. In this genre, big…
Read MoreOn a Budget? 4 Tips for Successful App Promo Videos
Video previews have become indispensable in mobile. On the app stores, the video is now front and center. Online marketing is now done through short video clips. And ads, too, perform best in video formats. But not all indies know the fundamentals of video production. The required budget is often a shock: even “cheap” video…
Read MoreJoin Chartboost at PGConnects Helsinki
Europe’s biggest mobile games business conference is at Helsinki this week, and Chartboost is excited to contribute a couple of fascinating speakers to the PGConnects lineup! Who: Johan Lofstrom, Head of Chartboost Europe Team What: The Good, the Bad, and the Ugly of In-Game Monetization. Once upon a time, in-game monetization was simple: you put…
Read MoreWhy Cross-Promotion is on the Rise
In 2011, developer Halfbrick used its wildly popular game Fruit Ninja on a service called OpenFeint to promote Halfbrick’s new endless runner Monster Run. As a result, downloads spiked by 123% in two days and catapulted the app from obscurity to the top of the charts. Publishers have been cross-promoting within their portfolio of games…
Read More4 Tips for Better Mobile Video Ads
Video has become king in mobile advertising. This year, marketers will spend 49% more on mobile video. Gamers, habituated to rewarded video, now voluntarily choose to watch ads when given the chance. So, advertising your game or app is best done with a video. However, video ads have one drawback: they’re more expensive to produce,…
Read More5 Tips for Beta Testing Your Mobile Game
Gears of War creator Cliff Bleszinski once said that no one in the game development industry really knows what they’re doing: “You pan for gold, you chip away at the marble, and hopefully make a sculpture if you don’t knock the nose off.” That’s true, — in the course of creating your statue, there are…
Read More5 User Acquisition Tips from Casino Games
Your app may be a veritable masterpiece, but without users, it’s dead in the water. As one of the leading global platforms for mobile user acquisition, Chartboost continually observes how different brands advertise effectively to new audiences, and we’ve put together some great UA tips from an unlikely source: casino games. Use this knowledge we’ve…
Read MoreMobile Programmatically: In-App Opportunities for Brands
Chartboost recently had the privilege of hosting leading mobile ad tech companies at our office! Our first annual Mobile Programmatically event brought together powerful speakers to share insights about the mobile programmatic advertising landscape and in-app opportunities for brands. In case you missed it, here’s a recap and the recordings of the talks. Keynote: The…
Read MoreHow to Confidently Engage Mobile Consumers at Scale
The digital advertising space has evolved at a rapid pace, much of which can be attributed to two main factors — mobile-dominated digital media consumption in apps, and major technological advances in automated media buying. Every month at Chartboost, we reach over 900 million unique mobile users worldwide, allowing marketers to create valuable connections with…
Read MoreHow to Use A/B Testing to Increase Tap-to-Install Rate
Just a few adequate keywords and overall quality of the user experience could get your application to the top not so long ago. Alas, this approach will do you no good today. The saturation of the apps market encourages mobile publishers all over the world to find new methods and tactics for the enhancement of…
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