Chartboost University
4 Tips for Better Mobile Video Ads
Video has become king in mobile advertising. This year, marketers will spend 49% more on mobile video. Gamers, habituated to rewarded video, now voluntarily choose to watch ads when given the chance. So, advertising your game or app is best done with a video. However, video ads have one drawback: they’re more expensive to produce,…
Read MoreMarketing 101: What to Know When Marketing Your Mobile Game
Marketing your mobile game is essential for its success—after all, if no one knows about your game, it’s going to be hard to acquire users and make money. A marketing strategy is the road map that will ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or…
Read MoreHow to Hire a UA Specialist for Your Mobile Gaming Company
User acquisition (often known as UA) is an essential part of the free-to-play mobile gaming business. The nature of lifetime value marketing, and the necessity of feeding the acquisition and engagement beast with vast quantities of paid advertising, makes the position of UA specialist particularly crucial. There is, however, a clear shortage of “specialist” mobile…
Read MoreHow to Write a Mobile Game Business Plan
It’s important to approach your game not only as a game, but also as a business. Even if money isn’t the sole objective for game devs, you need capital to create the game, to market the game, to acquire users and to keep the game running post-launch. Just like any business, it takes constant internal…
Read MoreHow ClutchPlay Cracked ‘Skullduggery!’ With Playtesting and Marketing
We recently sat down with Amy Dallas, a Chartboost University (CBU) spring 2014 alum and the co-founder and producer of ClutchPlay Games. Amy and her studio just released their second game Skullduggery! on iOS yesterday, which was also selected as this week’s Editors’ Choice on the Apple App Store. Howdy, Amy! Thanks for taking the…
Read MoreHow CBU Helped Game Masons Find Focus & Grow their Games
We’re catching up with Matt Fossati, a Chartboost University 2014 (CBU) alum and the COO and co-founder of Game Masons, LLC. It’s been a few months since his time at Chartboost University and we want to see how the lessons from CBU have applied to their current stable of games. Tell us about Game Masons…
Read MoreChartboost University Alum Launches Game – Wreckman: Rise of a Hero
Wreckman: Rise of a Hero, is the first release from the Big Ball Studio since their team attended the inaugural session of Chartboost University (CBU) as part of Immersive Interactive. At graduation the Immersive team noted that the lessons on backend structure, player evolution, and monetization were the most important and effective new practices they…
Read MoreSchool's Out! Congrats to our CBU Spring Session Graduates
Of the many people you meet this week at GDC in San Francisco, keep your eyes peeled for developers wearing a “Chartboost University Alum” dark blue hoodie, and be sure to say hello! You’re speaking to a proud graduate of Chartboost University, a game developer bootcamp that connects indies with top minds in the mobile…
Read MoreChartboost University: It Has Begun!
At Chartboost, school is officially back in session. On Wednesday, we welcomed 9 talented developer teams to our San Francisco headquarters to learn, grow and get inspired by top minds in the mobile games business. The day was jam-packed with activities, including a keynote from our founder, Maria Alegre and a special talk from Dustin…
Read MoreChartboost University: Introducing the Class of Spring 2014
The big day is finally here. We’re excited to introduce our new incoming class of Chartboost University developers for Spring Session 2014! This coming March, we have the privilege of greeting, mentoring and inspiring this fresh crop of developer talent at our San Francisco headquarters. This Session’s class is our largest and most diverse group…
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