Dirtybit’s Revenue Surges by 70% with Video Ads
-Erlend Børslid Haugsdal
CEO & co-founder, Dirtybit
Dirtybit is a mobile game startup hailing from Bergen, Norway. Founded in 2011, Dirtybit’s wildly popular real-time multiplayer games Fun Run and Fun Run 2 have been downloaded by over 60 million players worldwide to date.
After driving amazing revenue from Chartboost’s static interstitials for Fun Run 2 on iOS, Dirtybit wanted to see if Rewarded Video ads could help it scale revenues in proportion to Fun Run 2’s expanding player base. The Norwegian studio also sought a complete solution that would deliver one SDK for both video and interstitial ads, the most competitive revenue share, and the flexibility to make direct deals for free with video advertisers that suited Fun Run 2’s audience.
Rewarded Video was the perfect companion to Dirtybit’s static interstitial revenue. By using the same lightweight SDK already installed in Fun Run 2, the mobile game studio created Rewarded Video campaigns, which strategically rewarded players with coins, that ran alongside its static interstitials campaigns. In just one month after adopting seamless Rewarded Video ads that blend into Fun Run 2’s adrenaline-fueled experience, Dirtybit saw a 70% surge in revenue for the title. Today, Dirtybit swears by Chartboost’s all-in-one solution to generate the revenue it needs to exceed its goals.