GDC Recap: NBC Universal on Partnering with Developers

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With over 20 years experience working on top-tier entertainment content, Gary Lokum, Vice President, Business Development and Digital Platforms at NBC Universal, is focused on fostering partnerships that lead to the creation of revenue-generating interactive products and experiences. Chartboost had the privilege of hosting Lokum for a brief talk about partnering with brands and nurturing franchises with them through the mobile game medium.

Lokum covers the importance of games as content creation and media engagement, how partnerships arise organically, what NBC Universal looks for in a potential partner, and how to use mobile game installs to generate excitement for a brand. Also mentioned are multi-channel cross-promotions with parent companies, live events to promote brands, and other ways to create content for established franchises.


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