GDC Recap (Part 2): NetEase on Influencer Marketing
Video influencers are online celebrity personalities whose full-time jobs are to promote games… and they’re dying to talk about yours! Elena Nizhnik, Head of Content for Chartboost Influence, sits down with Alfredo Rudas, Senior Product Marketing Manager at NetEase Games, to talk about why influencer marketing has broken the mold of a traditional UA strategy, and how brands can leverage influencers to drive installs and promote themselves.
Rudas and Nizhnik delve into successfully matching influencers’ personalities with the right brands to become brand ambassadors, rather than mere promoters. They also discuss ad fatigue, the nuances of different influencer campaign types, and various challenges of tracking influencer campaigns.
Are you an influencer looking for more content, or a brand looking to promote yourself through influencers? Visit Chartboost Influence and we’ll help you get started!