The California Consumer Privacy Act (CCPA) came into effect on January 1st, 2020 and is a data privacy law that applies to any businesses that collect personal information from California residents. At Chartboost, we take the privacy of our developers and their end-users seriously. Last year we released info about CCPA on our help site with considerations for our publishers and advertisers.
The law states that California residents have the right to opt-out of the ”sale” of their ”personal information” through a prominent interface that says ”Do Not Sell My Personal Information” on the ”selling” application. The ”selling” application means the mobile app which is the direct touchpoint with end-users.
We just released a new interface to make it easier for our publisher to submit any opt-outs from end-users. You can now upload the device IDs of the users that have enabled your ”Do Not Sell My Personal Information” settings through the Chartboost dashboard.
Below is a step by step guide on how to upload the device IDs for CCPA compliance.
- Select the app from the top left of your Chartboost dashboard.
- Go to App Settings > Privacy Settings.
- Here, you can upload a CSV file with device IDs and choose a privacy law (GDPR or CCPA). Devices uploaded for GDPR will not be available for Behavioral Targeting campaigns. Devices uploaded for CCPA will automatically be opted out from Sale (as described by CCPA).
Chartboost requires a single column of device IDs with no headers, like the example below. Other formats will result in an error.
Re-enabling tracking on devices through the dashboard is not supported. Nevertheless, you can re-enable tracking, only for the GDPR process, using Chartboost Privacy API. This feature doesn’t support CCPA.
More info about our CSV uploader for GDPR and CCPA compliance can be found on the Chartboost help site.