Our Top 5 Blog Posts of 2018 … Happy reading!
In case you missed our countdown of our top 5 blog posts on Twitter, here they are again including a quick summary of each post:
#1 – Chartboost Creative Studio Increases Conversions by 60% – [Link]
We want to arm our advertisers with battle-tested creatives to achieve their campaign objectives. That’s why we created the Chartboost Creative Studio! In this blog post, we introduce Chartboost’s Creative Studio and how the team there can help advertisers create impactful mobile ads that can increase conversions by up to 60%.
#2 – A Crash Course in Programmatic Advertising – [Link]
Harnessing the power of programmatic is the only way to thrive in the new digital landscape, and Chartboost wants to show you how. This blog was the first in a series on programmatic advertising. You can find the other posts here, here and here. If you haven’t paid attention to programmatic advertising/buying yet, now is the time! Programmatic spend in mobile will increase – according to eMarketer, by 2020, two-thirds of programmatic ad dollars will go to mobile, not desktop ads.
#3 – Must read: Three Hot New Trends in Mobile Gaming – [Link]
Here are several growing trends in mobile gaming: next-level gaming on smartphones, Casual games: now shorter and sweeter, Interactive stories: Chapter one. This blog post covers these new trends in gaming and their impact on the industry. I am sure we will see a lot more changes in mobile gaming in 2019.
#4 – Increase eCPMs with Chartboost Publishing Campaigns – [Link]
This blog post from early 2018 covered our latest update to publishing campaigns, i.e. monetization campaigns. With the new publishing campaign, we’ve restructured campaigns to serve the top performing ad units for specific publisher placements.
#5 – 5 Ways to Advertise Your Brand With Mobile Games – [Link]
The reality is that brands do want to be in games. This blog post covered five methods that brands have used to succeed with advertising in mobile games. Check it out! … Here is also an interesting article from Mobile Marketer covering the same topic. It’s time for brands to take a second look at mobile games!
Again, thanks for tuning in to our blog! We will have more exciting, insightful content for you in 2019. And feel free to subscribe to our newsletter for monthly updates from Chartboost and the latest blog posts.
Happy Reading in 2019!