User Acquisition and Monetization for Casino Games – Xie Feng, Avid.ly
Avid.ly is the latest venture by serial entrepreneur Xie Feng, who previously founded Holaverse in 2014 and oversaw its growth to over 400 million users becoming a Top 10 Google Play Developer. In 2016, Avid.ly spun off of Holaverse as the trailblazing international mobile game publisher behind hit titles such as Pet’s Island, Kingslots, and Tasty Treats. In this video, Xie Feng, Co-Founder of Avid.ly share his experience working with Chartboost on both user acquisition and monetization for casino games based out of China.
I am Xie Feng, Co-Founder of Avid.ly. Avid.ly is a publishing company based in China. I am also the founder of UPLTV. UPLTV provides one of the best mediation technology globally. Avid.ly is known for casino games like bingo, slots, which is ranked globally at the top in app stores.
For companies who focus on casino games, it is absolutely necessary to partner with Chartboost. When we just started publishing slots games, we had established a very good partnership for both user acquisition and ad monetization. Chartboost’s eCPM on ad monetization is very high compared to other networks.
From user acquisition to monetization, Chartboost has created a very prosperous cycle for us. Chartboost also provides high-quality support and service which leads to very smooth cooperation. More importantly, Chartboost helps us drive more ad revenue which I really appreciate.
We are trying to maximize our ad revenue while publishing games globally and so we are currently working closely with Chartboost on Amazon App Store. There are not many networks who support Amazon on user acquisition and monetization. Currently, Chartboost is our biggest and most important partner on Amazon. Most of our Amazon inventory is coming from Chartboost.
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