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Learn how to reach your most engaged audience with mobile programmatic.
It's no secret we’re spending more and more time on our phones. In fact, digital media usage time is driven by mobile apps, which account for 69% of all time spent–compared to 34% on desktop and 7% on mobile web.
That's why marketers who want to keep up with the way people interact with technology and their brand need to buy cost-efficient mobile inventory at scale.
The question is... how?
In this free guide you'll learn how to:
- Make sense of the programmatic ecosystem and the biggest players
- Build richer audience segments with unique mobile in-app data
- Deliver immersive experiences with top performing ad creatives