Mobile gaming is no longer a niche industry, it’s truly mainstream entertainment. In the U.S. alone, over half the population is now gaming on-the-go with no signs of slowing. What’s a little less known is this audience is broad and highly engaged with significant disposable income.
In this report, we analyzed a sample of over 64M devices from the Chartboost network in US across Google Play and iOS. Partnering with Tapfwd and Newzoo, we’ve gathered the key persona data to help you successfully access this audience.