The number of changes in the UA industry is second to none, and yes, it’s sometimes hard to keep track, as companies and mobile marketers are trying to adopt these changes and find the best strategies to move forward with, and grow their apps and games.
mavens’ VP of Product Marketing and Consultancy Esther Shatz had the pleasure of participating in a big roundtable with fellow UA experts, from companies like Google, Liftoff, SciPlay, ironSource and Forbes, hosted by our colleagues from Singular, to discuss this new world, as they discussed:
- The main advertising challenge currently
- The shift to privacy-first UA
- Google’s privacy changes
- The optimal channel mix
- Optimization levers
- The top priority for 2022
- And more.
Watch the full webinar below:
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