In-App Bidding Deep Dive


You’ve heard of in-app bidding but you don’t fully grasp what it’s all about? How does the technology work and what are the benefits?

We are excited to launch a new webinar series, Mobile Programmatically, which is focused on educating mobile app developers about programmatic in-app advertising. Join our first webinar for an ‘In-App Bidding Deep Dive’ to understand why it's here, how it works, and a break down of the industry jargon.


  • The evolution of in-app monetization
  • In-app bidding and terminology
  • Unified auctions and hybrid model
  • How to get started
  • Q&A

Sign up to the webinar now to secure your spot!

If you are not able to make it, register to receive the recording.

In-App Bidding China Speakers


Wednesday, December 11, 2019
2:00 PM - 2:45 PM CST

In-app bidding emea speakers


Wednesday, December 11, 2019
3:30 PM - 4:15 PM CEST

In-App Bidding Americas speakers


Thursday, December 12, 2019
11:00 AM - 11:45 AM PST

Helium in-app programmatic bidding solution

We want your input!

Win a $300 Amazon gift card.

Exactly a year ago we surveyed over 100 mobile app developers to get the pulse about in-app bidding and unified auction. We're now conducting a follow-up survey to see how the trend has changed. Fill out the survey and enter a giveaway for a $300 (USD) Amazon.com or JD.com gift card! 🎉

Mobile programmatically webinar

1 Sansome Street
San Francisco, CA 94104