User Acquisition
Audience segmentation 101: The mobile game developer’s guide
Audience segmentation can be a game-changer. From defining user personas to crafting personalized experiences and prioritizing user privacy, this comprehensive guide can help you elevate your mobile game advertising strategy. Uncover the secrets to improved targeting precision, enhanced audience engagement, and a better ROI.
July 11 · Nick Schultz · 7 Min read
User Acquisition
Mastering user acquisition: 5 steps to mobile game success
From understanding your audience to optimizing app store listings and creating compelling ads, dive into the five key strategies that will skyrocket your game’s visibility and user base.
July 11 · Nick Schultz · 9 Min read
User Acquisition
9 UA challenges and solutions for mobile game marketers
The top challenges in user acquisition range from ad fatigue to escalating marketing costs. UA marketers must craft better ads, create engaging games, and leverage the right tools for success.
July 11 · Nick Schultz · 8 Min read