Blog Series: The Status of View-Through Attribution (Part 4)

View-through attribition

This is part four of our View-Through Attribution blog mini series. In this blog post, we interviewed mobile measurement company Adjust. If you missed the other parts, here is one, two, and three. What percentage of the video ad spend that you see, would you say is VTA enabled? Adjust: A key challenge for any attribution…

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7 Holiday Tips for Procrastinating Developers

Procrastination

For large developers, the holidays are a time for extensive, painstaking preparation. Months of work go into holiday content. Significant portions of funding are set aside for acquiring players during the expensive days leading up to Christmas. Smaller developers, on the other hand, can’t fight on even ground in the holiday battle for players. As…

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Blog Series: The Status of View-Through Attribution (Part 3)

View-Through Attribution

👋 Welcome back to our mini blog series on View-Through Attribution! If you missed part one (our interview with marketing analytics platform Singular) or part two (interview with Kochava), you can find the blog post here or here respectively. In the third part of our blog series on View-Through Attribution, we asked one of our…

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Blog Series: The Status of View-Through Attribution (Part 2)

View Through Attrubition

👋 Welcome back to our mini blog series on View-Through Attribution! If you missed part one (our interview with marketing analytics platform Singular), you can find the blog post here. In part two of our blog series, we asked the same question to Mark Kellogg, Head of Product Operations at mobile attribution company Kochava. 1.…

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Blog Series: The Status of View-Through Attribution (Part 1)

View through atttribution

In a programmatic world, marketers need to give every ad impression a very specific value. And that, together with the tremendous growth of in-app video advertising, made View-Through Attribution (VTA) a good mechanism for performance marketers to have a better understanding of which impressions influenced app installs and in-app conversions. The main logic is that…

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User Acquisition For Time-Strapped Indie Game Developers

User Acquisition Tips

Dive into a few articles and videos about mobile game acquisition strategies, and you may end up feeling like an underachiever. Gurus for top studios talk about tinkering with every possible channel — ads, social media, websites, YouTube and Twitch streamers, and a half dozen others. But smaller studios, without a dedicated marketing person, can’t…

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AdTech Resources That We Enjoy (and now you can too)

AdTech Resources

One of the company values at Chartboost is Learn & Grow. We love to listen and read about the latest trends in AdTech, especially monetization, programmatic advertising, and mobile games. An unquestionable smart person said this about learning: An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage Jack…

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Vertical Video Is a Growing Force in Mobile Ads

Vertical Video vs Horizontal Video

Vertical is the natural orientation for smartphones Vertical is the natural orientation for smartphones. Users hold their phones vertically 98 percent of the time, according to one study. Despite all this, horizontal ad videos are still common. Why? Games are often horizontal: last year, Chartboost found that about 43 percent of games in our network…

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Publisher Scorecard: MobilityWare

We ❤️ our customers! And we ❤️ even more featuring them on our blog! With this blog post, we are kicking off a regular (or semi-regular) series of Publisher Scorecards that highlight some of our customer, their top apps, and some key info about their top apps. We hope you will enjoy it and find…

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