UA & Monetization Academy

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Ad tech insights the industry relies on to stay on top of their craft

User Acquisition

Funnel metrics: Optimizing your mobile game at every stage
Explore the nuances of game performance optimization by delving into stages that unveil user behavior, retention…
Leveraging psychology, data, and analytics for profitable ad placement
Delving into user behavior and motivations gets to the core of driving engagement through ads, whether deciphering why a…
Alert! Mastering push notifications to re-engage players and boost revenue
With a delivery rate of 90%, push notifications may just be your secret weapon to re-engage players and drive revenue…
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Monetization

Audience segmentation 101: The mobile game developer’s guide 
Audience segmentation can be a game-changer. From defining user personas to crafting personalized experiences and…
Mastering user acquisition: 5 steps to mobile game success 
From understanding your audience to optimizing app store listings and creating compelling ads, dive into the five key…
9 UA challenges and solutions for mobile game marketers
The top challenges in user acquisition range from ad fatigue to escalating marketing costs. UA marketers must craft…
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