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Words With Friends 2 shows performance lift after migration to CB Mediation

Zynga, a global leader in interactive entertainment and wholly owned subsidiary of Take-Two Interactive, is known for its massive reach in more than 175 countries and portfolio of iconic franchises that have generated over 6 billion downloads on mobile. From its 2009 launch, the Words With Friends franchise has become a global pop culture sensation…

Zynga captures 80% ARPDAU gain from new ad mediation platform

Zynga, a global leader in interactive entertainment and wholly owned subsidiary of Take-Two, is known for its massive reach in more than 175 countries and portfolio of iconic franchises that have generated over 6 billion downloads on mobile. Despite its success, Zynga faced the daunting task of quickly replacing its ad mediation solution without disrupting…

Rollic Boosts Banner Revenue 46% Using Tech That “Dominates”

Rollic is one of the largest hyper-casual game developers and publishers in the world. To date, the Zynga subsidiary has amassed 2 billion downloads across its diverse portfolio of free-to-play hyper-casual games for iOS and Android. The company is committed to producing massively appealing global titles while building a thriving developer ecosystem in the gaming…

Chartboost grew music app radio Javans earnings by 45%

Challenges Over 70% of Radio Javan’s revenue comes from ads and primarily interstitial ads, so founder Hamed Hashemi is constantly on the hunt for ways to improve his in-app monetization. Interstitial ads provide the optimal user experience for Radio Javan’s music streaming app where they place it after a user selects a music to play…