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Chartboost overachieves Wooga’s D2 ROAS goal by 20%

Wooga is a mobile game developer based in Berlin, Germany. Founded in 2009, they make games with thoughtful, compelling stories at their core. Since 2018, they’ve been part of the Playtika family. There are around 250 employees at Wooga coming from 40 different countries. Wooga is well known for titles such as June’s Journey, Pearl’s…

Zynga captures 80% ARPDAU gain from new ad mediation platform

Zynga, a global leader in interactive entertainment and wholly owned subsidiary of Take-Two, is known for its massive reach in more than 175 countries and portfolio of iconic franchises that have generated over 6 billion downloads on mobile. Despite its success, Zynga faced the daunting task of quickly replacing its ad mediation solution without disrupting…

Rollic Boosts Banner Revenue 46% Using Tech That “Dominates”

Rollic is one of the largest hyper-casual game developers and publishers in the world. To date, the Zynga subsidiary has amassed 2 billion downloads across its diverse portfolio of free-to-play hyper-casual games for iOS and Android. The company is committed to producing massively appealing global titles while building a thriving developer ecosystem in the gaming…

Tactile increased ad spend by 70% on Chartboost Flexbid

Chartboost Flexbid case study written by Tactile. About Tactile Tactile Games is a Danish game developer with about 100 employees worldwide. We are headquartered in Copenhagen with offices in the UK and Tenerife. Our focus is on building casual puzzle games with hit titles like Cookie Cats, Simon’s Cat, and Lily’s Garden. The Challenge Our…

Murka achieves 125% ROAS boost with Chartboost DSP

Solution In collaboration with Murka, it was clear that the solution to their challenges had to include automation and programmatic buying capabilities. Working hand-in-hand with Murka, the Chartboost team helped set up campaigns targeting tier 1 English-speaking countries. Using the Chartboost DSP, our algorithms applied custom predictive behavioral models to surface new users to drive…

Chartboost delivers 2x the CPM of other networks across Gamejam’s portfolio

Gamejam started in 2018 with the vision to democratize publishing technology for the everyday indie developer. Alongside building out their publishing platform they are also launching their own hyper-casual games as a proof-of-concept.Since the first game launch in early 2019, Gamejam has had more than 10 titles that reached the top 10 charts in several…

Chartboost grew music app radio Javans earnings by 45%

Challenges Over 70% of Radio Javan’s revenue comes from ads and primarily interstitial ads, so founder Hamed Hashemi is constantly on the hunt for ways to improve his in-app monetization. Interstitial ads provide the optimal user experience for Radio Javan’s music streaming app where they place it after a user selects a music to play…

Casual game advertiser Big Cake captures high-quality users on the Amazon Platform

Big Cake Apps is an international mobile casual game developer and publisher with more than 100 employees. Since 2010, it has accumulated more than 150 million app downloads and the love of players around the world. Its ethos is based on self-development and publishing to create superior casual game experiences.

ZPLAY Boosts Ad Spend by 122% on Amazon with Chartboost DSP

ZPLAY is a global leading mobile casual game developer and publisher with a mission of creating pop games. Founded in 2010, the company has cooperated with developers & studios from more than 20 countries. Many of its casual games, such as Stone Miner, have also won high profile feature slots on App Store and Google Play. Challenges…