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Monetization

Talking the future of ad monetization at WN Conference Istanbul
Check out our talk during WN Istanbul 23′, as our experts share which trends are on their radar, how they’re cracking…
Exploring rewarded videos: A comparative analysis of hypercasual games and other genres
Rewarded videos offer players a choice-based option that engages them and provides valuable gameplay benefits. And…
Emerging trends in mobile game ad revenues
We dive into the latest trends and winning strategies in mobile game ad revenues, including the impact of global reach…
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User acquisition

Examining ad format dynamics in order to maximize mobile game revenues
Leveraging different ad formats and growth strategies to optimize mobile game revenues is more paramount than ever.…
The rise of creative expertise: Mastering the new game of mobile UA creatives
Learn how performance marketers are leveraging quality ad creatives to improve user acquisition in mobile games.…
Unlocking mobile game advertising: Why brands can’t afford to ignore this trend in 2023
Brands are leveraging mobile game advertising to expand their reach. Find out the key metrics publishers must provide to…
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