There’s been a lot going on under the hood at Chartboost. (Even an exotic sports car needs its oil changed every 3,000 miles.) That’s why we’re always listening to user feedback and working hard on the next iteration of our products. Today, we’re excited to share a little status report that comes with a heavy dose of efficiency, scale, and performance to blow a gush of wind through our users’ hair.
For all users
New user experience
Chartboost is customer-first. It’s easy to talk that talk, but to walk that walk, we had to elevate our user experience to the next level. Our complete UX/UI overhaul streamlines and accelerates workflows to eliminate unnecessary steps and confusion. Our interface is more intuitive than ever, allowing users to achieve their goals without extensive training or support, no matter if they have used Chartboost for years or are just getting started.
More ad format support
Advertising is all about experimentation, which is why it’s critical we support emerging ad formats that have the potential to transform user engagement. Chartboost now supports video and playable end cards so advertisers can showcase their most compelling gameplay and interactive elements after video ads. These creative options not only tend to result in higher interaction rates and increased retention, they also can elevate a brand’s image, create a more enjoyable ad journey, and maximize the impact of campaigns.
New supply source
You can’t call supply “world-class” without inventory from all the major players. That’s why we partnered with InMobi. Now our customers have access to more users through inventory from all the major suppliers, app stores (including Amazon), and regions (including APAC). User acquisition goals have never been more in reach.
Data and analytics support
We’ve made exciting updates for publishers too. We added OM SDK support to provide access to viewability metrics as well as help unlock more brand dollars and a deeper understanding of performance.
New ad format support
Support for rewarded interstitial ads was added to help publishers and developers maintain the integrity of their user experience while continuing to monetize their app.
Expanded platform support
We added Amazon apps support to help publishers scale their revenue by diversifying their ad monetization across different platforms.
Efficiency and control
New ad format support
We provided our partners with expanded creative formats to choose from too. Newly supported native banners and custom product pages can help partner customers scale and stand out in a crowded market. These additions also maximize revenue opportunities by unlocking access to more supply sources.
We introduced several bidding enhancements to improve campaign performance and control. Integration with 42Matters increases the accuracy of app classification, allowing partner advertisers to reach their target audience more effectively. The TMAX adjustment increases the time allowed for bidding. And our PMP relaunch allows partners to help their advertisers achieve higher ROI through curated inventory that could lead to a reduction in ad fraud, additional protections for their brands, and the ability to focus on the relationships with publishers they trust and deliver results.
Across every feature release, the theme is clear: Chartboost is committed to helping our customers maximize their revenue. We continually invest in new ways to improve the Chartboost experience and its results. Whether for an advertiser, a publisher, or a partner, we work hard to make them more effective and profitable.
If you’re on Chartboost, go ahead and dive in, explore all the new features, and unlock a new level of success. We can’t wait to see what you accomplish.