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From the Press

Why Zynga Bought Chartboost, Then Was Bought By Take-Two

It’s the 2020s and apparently, we’ve normalized insanity. No, I’m not talking about public health or any of the other divisive social and political issues that grip our culture.

Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’

Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent…

Chartboost Launches Helium, the First Open-Source In-App Programmatic Bidding Solution

Chartboost, the leading mobile app monetization and programmatic advertising platform, is announcing the launch of Helium. Helium’s SDK allows mobile app developers to increase their ad revenues by conducting an unbiased first-price…

Press Releases

Zynga’s ad monetization platform Chartboost announces Chartboost Mediation

Zynga and its subsidiary Chartboost have announced Chartboost Mediation, the largest expansion of the company’s Helium platform to date…

Zynga Closes Acquisition of Chartboost, a Leading Mobile Advertising and Monetization Platform

Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today…

Zynga agrees to buy mobile ad and monetization firm Chartboost

Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost. It’s an interesting deal because Zynga is reaching outside of its usual food chain to another part of the industry…

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