Why Zynga Bought Chartboost, Then Was Bought By Take-Two
August 16
It’s the 2020s and apparently, we’ve normalized insanity. No, I’m not talking about public health or any of the other divisive social and political issues that grip our culture.
Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’
March 9
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent…
Chartboost Launches Helium, the First Open-Source In-App Programmatic Bidding Solution
November 15
Chartboost, the leading mobile app monetization and programmatic advertising platform, is announcing the launch of Helium. Helium’s SDK allows mobile app developers to increase their ad revenues by conducting an unbiased first-price…
Press Releases
Zynga’s ad monetization platform Chartboost announces Chartboost Mediation
January 15
Zynga and its subsidiary Chartboost have announced Chartboost Mediation, the largest expansion of the company’s Helium platform to date…
Zynga Closes Acquisition of Chartboost, a Leading Mobile Advertising and Monetization Platform
January 17
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today…
Zynga agrees to buy mobile ad and monetization firm Chartboost
May 16
Mobile game publisher Zynga has agreed to acquire mobile ad and monetization firm Chartboost. It’s an interesting deal because Zynga is reaching outside of its usual food chain to another part of the industry…
