In a mobile game ad creative, you want to grab a gamer’s attention, attempting to persuade him or her to click-through to a desired app store and download a game. A call-to-action (CTA) button is a visual element within many ad creatives that’s meant to entice a gamer to click it and go to a game’s app store page.
Color is one of the most powerful visual cues to consider in a CTA button. Your choice of color can be the difference between getting a gamer to click-through or not. For the uninitiated, color is more than just a visual property. Colors can evoke different emotions in people, resulting in different reactions. For example, red elicits good luck in China, while the same emotion is associated with green in North America.