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Chartboost in the News

Company News

Chartboost secures programmatic offering so brands can reach its 900M monthly gamers

Sep 21, 2017 – The Drum
The audiences at the company’s disposal is not to be sniffed at, while historically gamers were a niche group, 69% of US mobile users will play a game on their device at least once a month.

Chartboost Unveils Programmatic In-App Bidding Exchange

Sep 21, 2017 – MarTech Advisor
Transparency is a driving force in the Chartboost Exchange with a focus on data accessibility, brand safety, and full control over the user experience with ad creatives all supported by direct SDK-driven access to all publishers on the exchange.

Chartboost Launches Exchange Network for Programmatic Access to Global Gaming Inventory

Sep 21, 2017 – PocketGamer
The company is partnering with Aarki, Index Exchange, and Rubicon Project to bring its Exchange to its customers. The Exchange will reach over 300,000 mobile games, with a combined total of 900 million active players.

Chartboost Uses Automated Ad Partners to Make More Money for Mobile Game Devs

Sep 21, 2017 – VentureBeat
San Francisco-based Chartboost is opening programmatic access to its in-app global gaming inventory, meaning brand advertisers can place automated ads that reach Chartboost’s mobile gaming audience through demand partners Aarki, Index Exchange, and Rubicon Project.

New Report Reveals Which Ad Networks Perform Best for Mobile App Marketers

Sep 8, 2017 – Business Insider
The Game centered in app advertising network has shown impressive advances, Chartboost is catching up to AdMob as more game developers keep testing game centered advertising SDKs.

8 Digital Marketing Stats That Got Our Attention This Week

June 2, 2017 – Ad Week
Speaking of smartphone games, Chartboost, a mobile app ad network, analyzed activity across 64 million devices and found that mobile gaming audiences are 62 percent female and normally older than 25 years of age. In addition, 47 percent of mobile gamers shop online more than three hours per week, which is high compared to 28 percent for non-gamers.

 

Chartboost sees 123% better conversion rates with new interactive ‘Playables’ ad campaigns

Feb 23, 2017 – Pocket Gamer
Mobile ad platform Chartboost has doubled down on its commitment to interactive ads with the launch of its new Playables campaigns. The ads will allow players to sample a small portion of a game directly within another app. The ads are designed to load quickly and allow users to exit at any time rather than forcing them to reach a certain point in the ad.

Chartboost launches playable ads to boost mobile game publisher revenues

Feb 23, 2017 – VentureBeat
Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for “playable ads” for mobile games by launching the Chartboost Playable Ads business. Tests show that these types of ads work far better in terms of user interest and revenue for publishers.

Chartboost acquires Roostr to connect mobile games with YouTube influencers

Feb 11, 2016 – VentureBeat
Chartboost has created a marketplace for mobile-game developers to find players and make money. And now it wants to extend that with the acquisition of Roostr, which has created its own marketplace that connects mobile-game influencers directly with mobile-game developers.

Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity

Feb 11, 2016 – PocketGamer
Roostr’s marketplace for linking mobile game advertisers with YouTubers has quickly become a solution for developers large and small who want to take advantage of YouTube’s growing social power but don’t have the ability to cut deals with individual channel owners.

Dos españoles expanden su negocio en la meca del videojuego

Feb 11, 2016 – El País
Chartboost, fundada por María Alegre y José Luis Agell, compra Roostr para potenciar el contenido de los videojuegos a través de videobloggers

Chartboost introduces new services to help mobile game developers maximize their revenue

May 21, 2015 – VentureBeat
Chartboost wants to be a game developer’s best friend. That’s why the company is introducing three new services today aimed at making developers more money. Those services include post-install analytics for mobile games, the ability to identify the advertising source for new customers, and the ability to match the right ad networks to the right mobile gamers.

Chartboost Launches 3 New Tools to Aid Mobile Game Developers With Data

May 21, 2015 – AdWeek
Chartboost, a mobile game discovery and monetization platform, announced Thursday the addition of three new products to help mobile game developers grow with data.

Read all Chartboost news here

Press Releases

Chartboost Launches Mobile Programmatic In-App Bidding Exchange

Sep 21, 2017

SAN FRANCISCO, Sept. 21, 2017 (GLOBE NEWSWIRE) — Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index Exchange and Rubicon Project.

Chartboost Launches Mobile Programmatic In-App Bidding ExchangeRead more >>

Chartboost Acquires Roostr to Connect Mobile Games With Gaming Influencers

Feb 11, 2016
SAN FRANCISCO, CA — Today, Chartboost, the leading marketplace for mobile games to find new players and make more money, announced the acquisition of Roostr, the biggest marketplace for gaming influencers to connect directly with mobile game developers. With the acquisition, Chartboost will offer game developers a completely new way to reach new players. At the same time, Roostr will benefit from incredible access to the top mobile games — increasing game choices for influencers and enabling them to find the perfect fit for their audiences. Read more >>

Chartboost Opens Japan Office to Support Rapidly Growing Asian Mobile Gaming Market

March 29, 2015
SAN FRANCISCO, CA and TOKYO, JAPAN — Chartboost, the largest mobile games-only platform to increase revenue and discover new players, today announced the opening of a new office in Tokyo, Japan, to bring their powerful monetization and advertising technology to the Japanese mobile game market. Read more >>

Chartboost Partners with Chukong Technologies to Expand Their Global Footprint and Level up the Mobile Game Market

July 30, 2014
SAN FRANCISCO & BEIJING–(BUSINESS WIRE)–Chartboost, the largest revenue platform for mobile games, and international mobile games company Chukong Technologies today announced a strategic partnership to bring Chartboost’s powerful monetization and advertising technology to the Chinese mobile market. Read more >>

Chartboost Launches New Targeting and Monetization Products for Mobile Game Developers

June 10, 2014
Post-Install Analytics, Retargeting and Newsfeed give developers deeper insights into their players, help them effectively target new and existing players, and create engagement and retention opportunities. Read more >>

Chartboost Launches Video and InPlay to Transform the Game Discovery Experience.

March 10, 2014
Addition of dynamic promotional layers enable developers to offer relevant, engaging, and beautiful experiences that drive monetization opportunities. Read more >>

Media Resources