Zynga, a global leader in interactive entertainment and wholly owned subsidiary of Take-Two Interactive, is known for its massive reach in more than 175 countries and portfolio of iconic franchises that have generated over 6 billion downloads on mobile. From its 2009 launch, the Words With Friends franchise has become a global pop culture sensation…
Zynga, a global leader in interactive entertainment and wholly owned subsidiary of Take-Two, is known for its massive reach in more than 175 countries and portfolio of iconic franchises that have generated over 6 billion downloads on mobile. Despite its success, Zynga faced the daunting task of quickly replacing its ad mediation solution without disrupting…
Rollic is one of the largest hyper-casual game developers and publishers in the world. To date, the Zynga subsidiary has amassed 2 billion downloads across its diverse portfolio of free-to-play hyper-casual games for iOS and Android. The company is committed to producing massively appealing global titles while building a thriving developer ecosystem in the gaming…
Challenges Over 70% of Radio Javan’s revenue comes from ads and primarily interstitial ads, so founder Hamed Hashemi is constantly on the hunt for ways to improve his in-app monetization. Interstitial ads provide the optimal user experience for Radio Javan’s music streaming app where they place it after a user selects a music to play…