Intro
 
 
Genealogy
 
 
Icons
 
 
Creatives
 
 
Feature
 
 
LatAm
 
 
Data
 
 
Real-Money
 
 
Brands
 
 
PowerUp Report: Hitting the Jackpot
 
 
 
 

Viva Slots Vegas

By Rocket Games

  • Well-balanced composition, with a key design element in all four quadrants.
  • The vibrant, rainbow-colored wheel attracts the player’s full attention.
  • Use of lens flare brings to mind the revered era of old Las Vegas’s glitz and glamour.

Viva Slots Vegas

By Rocket Games

  1. The eye perceives the white background behind “Viva” and the number 50X slice of the wheel as one continuous design element. As a result, players read downward from “Viva” to the number 50X.
  2. The design elements in both the top left half and right half of the ad creative, the “Viva Spin the Bonus Wheel” CTA and the “Multiply Your Wins Test Your Luck!”, have the same visual weight.
  3. The Wheel of Fortune-like wheel perfectly slices the ad creative diagonally into two halves. In addition, English-speaking players, who read from left to right and top to bottom, will first latch their eyes onto the “Viva Spin the Bonus Wheel” CTA and follow the downward arc of the wheel.
  4. As players reach the bottom of the wheel’s arc, they immediately catch and identify the shapes of famous Las Vegas buildings, namely the Bellagio and Stratosphere.

Heart of Vegas

By Product Madness

  • In a player’s mind, they’re instantly associating the Heart of Vegas logo with the world’s most famous sign, the “Welcome to Fabulous Las Vegas” sign.
  • Dopamine is triggered in a player’s brain when they see the “Spin” CTA button because it appears as though it’s a button on a physical slot machine.
  • Contrast between the purple cats and orange flames pushes the “Play Real Slots for Free!” CTA outward.

Old Vegas Slots

DGN Games

  • Color palette (red, yellow and blue) is reminiscent of the Las Vegas era of old, which is known for its elegance and class.
  • Blue-colored light burst effect around the Old Vegas Slots logo directs a player’s eyes to the middle of the creative.
  • Makes use of the color red for its CTA, which is by far the most used color for a CTA in ad creatives.

Slots Vegas Rush

By Pharaoh's Interactive

  • On a subconscious level, a player is connecting the word “Twilight,” which brings to mind the hit series Twilight, with vampires—a recognizable pop culture symbol.
  • The skeuomorphic design of the “Spin” CTA button mimics the buttons on a physical slot machine.

Scatter Slots

By Murka

  • White-colored moon takes the place of a CTA button, directing a player’s eye toward it.
  • Imagery of the yellow moon in the slot reels creates an optical illusion, as it looks like gold casino coins.
  • The warm color of the moon in the slot reels and the dark tones from the night sky make the coins at the bottom of the creative pop out.

Farm Slots

By TopGame

  • Motion blur effect from one of the slot reels replicates the vertical motion a player experiences when playing a physical slot machine.
  • The falling coins and the spinning slot reel directs a player’s eyes at the “Win 1,000,000 Now” text CTA.
  • The mise en scène has the coins acting as curtains, which pushes a player’s gaze inward, framing the scene for the gameplay screenshot at center stage.
 
 
 

Game Session Growth by Country for Casino Genre

Google Play, Jan. 2015-Jan. 2016

The casino genre saw the largest game session growth in Brazil on Google Play and Taiwan on iOS, pointing to the fact that despite the criminalization of real-world gambling in both countries, there’s a large appetite for casino-style games at least in the form of social casino games.

 

 

 

Game Session Growth by Country for Casino Genre

iOS, Jan. 2015-Jan. 2016

The casino genre saw the largest game session growth in Brazil on Google Play and Taiwan on iOS, pointing to the fact that despite the criminalization of real-world gambling in both countries, there’s a large appetite for casino-style games at least in the form of social casino games.

 

 

 

D7 Payer Conversion Rate for Casino Advertisers by Publisher Category

iOS & Google Play, Past 180 Days Before Feb. 1

Contrary to popular belief, casino advertisers saw players with a higher payer conversion from Card & Dice and Trivia publishing apps, not other competing casino titles.

 

 

 

Casino D1 Retention by Country

iOS, Jan. 2016

Southeast Asia was a hotbed for iOS casino games, with the Philippines, Malaysia, Singapore, Indonesia and others all exhibiting great D1 retention.

Casino D1 Retention by Country

Google Play, Jan. 2016

LatAm players displayed a penchant for casino games, with high D1 retention across a majority of the 20 countries in the region—especially Argentina at 49%.