Watch our PGC London talk: Moving away from the black box monetization era

February 25 · Ron Gordon · 1 Min read
A sustainable gaming ecosystem is built on transparency. Hear how moving on from "black box" monetization presents a tremendous opportunity for developers.
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Black box (noun): “A complicated electronic device or system whose internal mechanism is usually hidden from the user”.

‍We’ve discussed the black box before. In-app monetization platforms that operate as black boxes create a huge gap in trust for both developers and demand partners.

Moving on from black box platforms levels the playing field. Letting all buyers compete at every price point — in which no segment of inventory is reserved only for certain demand partners — leads to higher CPMs and revenue despite macroeconomic challenges. Having access to bidding, waterfall, and impression-level revenue data is no longer a “nice to have” but a must.

Our own Maggie Mesa, SVP of Global Sales and Revenue, led a speaker session on this topic at Pocket Gamer Connects London in January 2023. You can watch it in its entirety right here:

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