Watch our Webinar: The Science of Organic Acquisition

July 5 · Ron Gordon · 1 Min read
We once again partnered with our dear colleagues at Zynga for a talk about the state of organic (and paid attribution), gave some measurement tips and looked into the ASA rush.
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Let’s talk organic installs. After all, the cost of user acquisition is on the rise which means optimizing organic growth should be on your mind.

We’ve brought together three experts with deep knowledge of everything organic UA, from how to incorporate it into a marketing strategy to measuring its impact, and organic/paid teams working together. 

mavens’ Customer Success Team Leader Katie Blechner and Zynga’s Shoham Lashkar, Director of ASO & Amy Monier, Director of Product Marketing, discussed:

* The state of the attribution union
* Misconceptions around organics (and paid)
* Measuring organics the right way
* Why is ASA the hottest thing in town (and whether it should be?)
* Plus much more.

You can watch the full recording of this webinar here:

Stay tuned for our future events and webinars.