Monetizing your mobile game can be a constant struggle, but fear not – we’re here to help.
We recently had the privilege of hosting a webinar with two industry leaders in the world of game revenue: Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They sat down with our very own Jonathan Fishman to discuss the latest techniques and trends for driving growth.
Phil, Jeffrey, and Jonathan covered a range of important topics, including:
- How to approach in-app advertising in the current environment
- Why now is a great time to expand your IAA efforts
- Tips for building a successful IAA strategy
- Best practices for targeting the right ad to the right player at the right time
- The importance of segmentation and how to implement it effectively
You can watch the full recording of this webinar here:
Stay tuned for our future events and webinars.