Watch our Webinar: Ad quality challenges in ad monetization

July 5 · Ron Gordon · 1 Min read
Chartboost's SVP of Sales, Maggie Mesa, joins panelists from Zynga and Playvalve to discuss the number one challenge facing mobile game publishers: ad quality.
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According to Gamesforum’s Ad Mon Challenge Survey 2023, the primary difficulty encountered by mobile game publishers is ad quality. Gamesforum Online recently hosted a webinar featuring our very own senior vice president of sales & revenue Maggie Mesa to delve into the many factors contributing to ad quality problems and talk about the measures being implemented by publishers to tackle this challenge.

Panelists also included Phil Suh, vice president of ad monetization at Zynga; Raymond Stauffer, founder of Playvalve; and Gamesforum‘s John Speakman moderating.

Watch the full recording here:

To keep up with the latest on the business of mobile games, in-app advertising, and more, check out the Chartboost blog every week or follow us on LinkedIn.