Watch our Webinar: Must-have user acquisition skills for 2023

March 14 · Ron Gordon · 1 Min read
Learn to succeed in the rapidly evolving world of user acquisition. Our experts discuss the strategies marketers need to drive growth for their mobile games.
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User acquisition (UA) for mobile games is evolving at an unprecedented rate. The loss of the Identifier for Advertisers (IDFA), the effects of the COVID-19 pandemic on the market, and advances in programmatic adtech have all contributed to seismic shifts in the landscape. With change comes uncertainty, which is why we assembled a panel of top UA experts to discuss what to expect in the months ahead. 

Mark Avidan is the Director of UA at Zynga, a global leader in interactive entertainment with a portfolio of game franchises that have been downloaded more than 6 billion times on mobile. Antti Paikkala is the Head of Marketing at Small Giant Games, makers of Empires & Puzzles with well over 41 million downloads.

Mark and Antti joined our own Esther Shatz to break it all down, including:

  • Budget and resource reductions
  • Apple’s latest SKAN 4.0 requirements and features
  • New ways to measure activity
  • Answer attendee questions

If you missed it live, catch the full recording here:

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