User acquisition (UA) for mobile games is evolving at an unprecedented rate. The loss of the Identifier for Advertisers (IDFA), the effects of the COVID-19 pandemic on the market, and advances in programmatic adtech have all contributed to seismic shifts in the landscape. With change comes uncertainty, which is why we assembled a panel of top UA experts to discuss what to expect in the months ahead.
Mark Avidan is the Director of UA at Zynga, a global leader in interactive entertainment with a portfolio of game franchises that have been downloaded more than 6 billion times on mobile. Antti Paikkala is the Head of Marketing at Small Giant Games, makers of Empires & Puzzles with well over 41 million downloads.
Mark and Antti joined our own Esther Shatz to break it all down, including:
- Budget and resource reductions
- Apple’s latest SKAN 4.0 requirements and features
- New ways to measure activity
- Answer attendee questions
If you missed it live, catch the full recording here:
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