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How One Unknown Mobile Game Studio Raised Over $50,000 through Crowdfunding

Crowdfunding is a multi-billion dollar industry and — because it allows content creators to raise money while maintaining complete creative freedom — is an attractive option for indie mobile game developers. That doesn’t mean it’s a slam dunk, though. Kickstarter is the industry-leading crowdfunding site, but fewer than 40 percent of its projects actually get […]

How One Unknown Mobile Game Studio Raised Over $50,000 through Crowdfunding

3 Reasons Indie Mobile Game Developers Shouldn’t Copy Big Studios’ Marketing Strategies

It can be seductive for small mobile gaming developers to look to large mobile developers for guidance on mobile marketing. Given how important user acquisition is to a mobile game’s success, emulating the strategies of larger developers may seem like the easiest way to also replicate their revenues. Large mobile game developers have huge budgets […]

3 Reasons Indie Mobile Game Developers Shouldn’t Copy Big Studios’ Marketing Strategies

How Social Point’s Pepe Cantos Thinks About Mobile Game Monetization

Mobile game monetization is a moving target, and since each game is unique, there’s no one-size-fits-all approach. Still, if there’s anyone who understands the intricacies of monetization strategies, it’s Pepe Cantos, chief monetization officer and head of product at Barcelona-based publisher Social Point. Cantos benchmarks all top-notch free-to-play titles when figuring out how to boost […]

How Social Point’s Pepe Cantos Thinks About Mobile Game Monetization

Why We’re Huge Geeks About Delivering the Best Ads Possible For Your Mobile Game

Imagine a player is on his or her umpteenth failed attempt at Flappy Bird and sees an ad flash across the screen for a … teen mental health clinic. Huh? It’s a true story our Head of International, Pepe Agell, often tells, and this unfortunate mismatch between ads and players happens all the time. Seeing […]

Why We’re Huge Geeks About Delivering the Best Ads Possible For Your Mobile Game

3 Best Performing Mobile Game Video Ads

Everyday, millions of players on the Chartboost network engage with our mobile video ads. Some laugh, some cry, and most just wait until the ad ends so they can download the game from the app store. Success of these game promotions depends not just on the publisher’s placement but also the quality of the ad-creatives. […]

3 Best Performing Mobile Game Video Ads

5 Tips for Using Content and Social Media to Build an Audience for Your Mobile Game

As a mobile and console game designer, I used to see the marketing department as a meddlesome bother. That is, until I was working in a management position in a big publishing company, *cough* Microsoft *cough*, and I saw firsthand how even the best games needed a strong marketing strategy to find their audience. Fast […]

5 Tips for Using Content and Social Media to Build an Audience for Your Mobile Game

How to Integrate Video Ads Into Your Mobile Game and Keep Your Players Happy

Mobile game video advertising is big business. A recent survey shows that 35 percent of mobile game developers are already using video ads to generate revenue, and that number will only increase — in March, for example, video spend is three times what is was in January. Breakout hit Crossy Road is perhaps the most […]

How to Integrate Video Ads Into Your Mobile Game and Keep Your Players Happy
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