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5 Tips for Using Content and Social Media to Build an Audience for Your Mobile Game

As a mobile and console game designer, I used to see the marketing department as a meddlesome bother. That is, until I was working in a management position in a big publishing company, *cough* Microsoft *cough*, and I saw firsthand how even the best games needed a strong marketing strategy to find their audience. Fast […]

5 Tips for Using Content and Social Media to Build an Audience for Your Mobile Game

How to Integrate Video Ads Into Your Mobile Game and Keep Your Players Happy

Mobile game video advertising is big business. A recent survey shows that 35 percent of mobile game developers are already using video ads to generate revenue, and that number will only increase — in March, for example, video spend is three times what is was in January. Breakout hit Crossy Road is perhaps the most […]

How to Integrate Video Ads Into Your Mobile Game and Keep Your Players Happy

Introducing Multiple Target Support for Direct Deals

At Chartboost, we’re constantly seeking new ways to improve your experience. Below, we’ll walk you through a couple new updates we just rolled out for Direct Deals and Test Mode. Let’s dive in. Send and Approve Direct Deal Campaigns with Multiple Targets Beginning today, we’re simplifying the process of sending and approving Direct Deal campaigns. […]

Introducing Multiple Target Support for Direct Deals

In-App Purchases for Indie Mobile Games: How to Build a Smart Freemium Strategy

If you’re an indie mobile game developer looking to monetize a free-to-play game, you’re already managing a beast of a task. So you need to make sure that your in-app purchase (IAP) strategy isn’t overly complex. If you start small and think of your IAPs as a way to engage new users, you’ll be well […]

In-App Purchases for Indie Mobile Games: How to Build a Smart Freemium Strategy

Bandai Namco Increases Revenue 71% in 1 Week with Chartboost Video Ads

The Story Since 1955, Bandai Namco has been creating games that inspire players globally with iconic titles such as PAC-MAN, Tekken and Soulcalibur. The video game maker is also behind mobile game hits such as Drift Spirits, the Tales series, the Gundam series and more. The Problem Bandai Namco saw impressive revenue performance for months […]

Bandai Namco Increases Revenue 71% in 1 Week with Chartboost Video Ads

The Smartest $5,000 You’ll Ever Spend on Your Mobile Game: Q&A with Rovio’s VP of User Acquisition & Engagement

User acquisition isn’t just part of the mobile gaming engine — it’s the fuel. Rovio’s new VP of user acquisition and engagement has a challenge on his hands: an empty tank, of sorts. Just two weeks into his new gig, Eric Seufert must introduce players to the studio’s newest titles, which aren’t as instantly recognizable […]

The Smartest $5,000 You’ll Ever Spend on Your Mobile Game: Q&A with Rovio’s VP of User Acquisition & Engagement

How the Game of Thrones Premiere Could Boost Mobile Game Installs by 300%

Can’t afford Kate Upton? No problem: Mobile game developers can use the Mother of Dragons — and you don’t even have to hire her. If last year’s patterns repeat themselves, viewers awaiting this Sunday’s premiere of the fifth season of HBO’s Game of Thrones are likely to install and play mobile games that remind them […]

How the Game of Thrones Premiere Could Boost Mobile Game Installs by 300%

Pop Quiz: How Well Do You Know Your Mobile Game Monetization Metrics?

Monitoring metrics about your mobile game’s engagement, retention and revenue requires memorizing a parade of confusing numbers and acronyms. But studying up is worth it: Knowing these numbers inside and out will help you optimize your game for monetization. Here’s a quick quiz to test your knowledge of the metrics that matter most for indie […]

Pop Quiz: How Well Do You Know Your Mobile Game Monetization Metrics?
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