Re-engagement
Re-engagement is the marketing strategy that targets and entices users who are no longer engaged in an app when once they were via a campaign, usually of the ad variety.
Real-Time bidding (RTB)
What is Real-Time Bidding (RTB)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Replicated app store page
A replicated App Store page is a tool that third-party A/B testing platforms use to replicate an App Store or Google Play environment in order to understand on-page behavior and run A/B tests.
Return on ad spend (ROAS)
What is ROAS (Return on Ad Spend)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Rewarded video ads
What are Rewarded Video Ads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
