Daily active users (DAU)
What is DAU (Daily Active Users)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Decisive users
Decisive users are visitors that upon landing on an App Store or Google Play Store product page make minimal engagement before deciding to install or drop.
Deep linking
What is Deep Linking? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
