A/B testing statistics
A/B testing statistics refers to the statistical model used in the conduction of an A/B test.
Ad exchange
What is an Ad Exchange? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Ad impression
What is an Ad Impression? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Ad mediation
What is an Ad Mediation? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Ad network
What is an Ad Network? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Ad revenue
What is an Ad Revenue? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Ad server
What is an Ad Server? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Ad unit
What is an Ad Unit? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App clip active devices
What are App Clip Active Devices? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App clip card views
What are App Clip Card Views? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App clip card views (Unique)
What are App Clip Card Views (Unique)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App clip crashes
What are App Clip Crashes? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App clip installations
What are App Clip Installations? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App clip sessions
What are App Clip Sessions? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App conversion rate
What are App Conversion Rates? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App influencer marketing
Influencer marketing is the practice of using influencers from an app’s industry or category in order to promote and bring traffic to an app/game.
App install rates
App install rates are the percentage of users that decide to install an app after visiting an App Store or Google Play product page.
App retention rate
What are App Retention Rates? Get the full definition and learn more about new iOS 15 features and capabilities.
App size
Every app has a megabyte size which determines the amount of storage it requires in order to run on on users’ devices
App store A/B testing
App Store A/B testing is the science of running an experiment on elements inside a product page on the app stores in order to compare two or more variants.
App store acquisition channels
App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize, to advertise an app or game and generate more visitors.
App store analytics: App referrer
What is App Store Analytics: App Referrer? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: App version
What is App Store Analytics: App Version? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Campaign
What is App Store Analytics: Campaign? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Device
What is App Store Analytics: Device? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Page type
What is App Store Analytics: Page Type? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Pre orders
What are App Store Analytics: Pre Orders? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Product page
What is App Store Analytics: Product Page? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Region
What is App Store Analytics: Region? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Source type
What is App Store Analytics: Source Type? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Territory
What is App Store Analytics: Territory? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store analytics: Web referrer
What is App Store Analytics: Web Referrer? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store app referral
App Store app referral is a traffic source that includes visitors that come to an app store listing via apps (not from the web).
App store audience testing
App Store audience testing is the practice of testing different segments of an audience and measuring how they respond to app store marketing creatives.
App store behavior
App Store behavior is the science of understanding how users engage with app store pages.
App store browse
App Store Browse is an organic traffic source which includes all visitors that arrived to an app while browsing Top Charts, Category Charts, the Today tab or Featuring placements.
App store categories
Apps are listed and categorized according to the requirements a user needs them.
App Store Creatives
App store creatives are all the visual elements that appear on an App Store or Google Play product page.
App store culturalization
App Store culturalization is the practice of changing an app’s product page to be in line textually and visually with the region’s unique nuances and values.
App store description read rate
Description read rate is the percentage of users that tap to read more of the description on a product page, past the text that shows at a first impression.
App store featuring
App Store featuring is the process whereby App Store editors feature an app in one of a few placement locations within the App Store.
App store first time downloads
What are App Store First Time Downloads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store icon
The app store icon is the only creative element that appears throughout the user journey in the app stores.
App Store impressions
What are App Store Impressions? Get the full definition and learn more about the mobile growth realm.
App store In-App purchases
What are App Store In-App Purchases? Get the full definition and learn more about new iOS 15 features and capabilities.
App store keywords
App Store keywords are standalone words or those that form part of a phrase, which are entered as search queries in order to locate an app or game.
App store keywords research
A keywords research is the process of gathering information to help a mobile marketer decide which keywords to add to an app listing’s metadata.
App store localization
App Store localization is the practice of adapting and localizing the elements that a user sees on an app’s product page into a target language.
App store page scroll rate
The App Store page scroll rate is the percentage of users that scroll down an App Store product page in the direction of the reviews section.
App store paying users
What are App Store Paying Users? Get the full definition and learn more about new iOS 15 features and capabilities.
App store personalization
App Store personalization is Apple’s process in surfacing the most relevant apps to individual users at the most relevant time.
App store Pre-launch
App Store pre-launch is a phase in marketing directly before the launch of a new game or app.
App store Pre-Orders
What are App Store Pre-Orders? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store preview videos
The App Store promo video is a short video that appears on both the App Store product page and within search results.
App store proceeds
What are App Store Proceeds? Get the full definition and learn more about the app store's features and capabilities.
App store product page
The App Store product page is the landing page for a mobile app or game distributed and published on Apple’s App Store.
App store product page views
What are App Store Product Page Views? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store ranking
If an app’s discoverability is low, this will result in fewer impressions and limited growth.
App store ratings
In the App Store, each app gets a rating of 0.0-5 which is based on users’ opinions.
App store redownloads
What are App Store Redownloads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store reviews
In the App Store, reviews are presented in the review gallery below-the-fold. This means that only about 20%-25% of users are exposed to it.
App store sales
What are App Store Sales? Get the full definition and learn more about new iOS 15 features and capabilities.
App store screenshot view rate
Screenshot view rate is the percentage of users that view each screenshot in the gallery section of an app’s product page.
App store screenshots
App Store screenshots are the main visual element within the App Store product page.
App store search
App Store Search is an organic traffic source that includes all users who find an app after searching for a query or keyword in the search tab in the App Store.
App store seasonality
App Store seasonality is the process of updating an app’s product page to coincide with seasonal events/public holidays.
App store subtitle
The app store subtitle is an element all users view in their journey to install an app.
App store test hypotheses
App Store Test Hypotheses are solid intentions that will be either proven or disproven at the end of an A/B testing period.
App store test traffic
App store test traffic is a sample group of users being sent to a replicated app store test which is a statistically representative sample of the traffic an app will target outside the test.
App store title
The app store title is the name of a mobile app or game as it appears throughout the app stores on all different placements.
App store total downloads
What are App Store Total Downloads? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
App store update
An update is a newer version of the app than the one that’s available to download in the App Store.
App store web referral
App Store web referral is a traffic source which includes all visitors that arrive at an app listing from an external source (mobile web), most commonly the iOS Safari browser.
Apple app store connect
App Store Connect is the platform that Apple provides to app developers to publish and to track their app’s performance on the App Store.
Apple arcade
Apple Arcade is a paid mobile game subscription service on the App Store that allows users to sign up and enjoy high-quality games straight from a separate tab.
Apple Search Ads
Apple search ads (ASA) are paid adverts located at the top of the search results page on the iOS App Store.
ARPU – Average revenue per user
What is ARPU (Average Revenue Per User)? Get the full definition and learn more about the mobile growth realm with Chartboost's glossary.
Attribution
Attribution is the science of attributing a user to its source.
