What is ARPDEU (Average Revenue Per Daily Engaged User)?
Average revenue per daily engaged user, often abbreviated to ARPDEU, is another KPI that app developers can use to evaluate their monetization strategies.
How to calculate ARPDEU
To find the ARPDEU for your company, divide the total revenue your app generates over a specific period of time by its total number of engaged users over that same time period.
For example, an app that generates $100,000 in a month, and has 75,000 engaged users in that same month, would produce an ARPDEU of $1.33.
Why is ARPDEU important?
ARPDEU is an important metric because it helps app developers understand how their users interact with the ads in their apps and how to better monetize them.